Our parent company, Solymar Group Limited recently added a new subsidiary, Solymar Health Group, and we were tasked with building a Facebook profile.

Day one (November 21, 2018) ended with 1,266 followers. By Day 28 they had achieved 9,961 followers.

 

Manage Your Clinic Facebook Promotion
Test Case 02

Dr, Djetvai's Facebook page was created in 2014. As of December 2018 the page had a total of 6 followers.

This is typical of the results for a small business. The business may be outstanding, and offer amazing services (as Dr. Djetvai does!), and yet without an active team member promoting their social media profile, it just doesn't go anywhere.

On December 19, 2018, we began providing Dr. Djetvai with our marketing expertise.

Day one ended with 154 followers. By Day 28 they had achieved 4420 followers.

 

Manage Your Clinic Facebook Promotion
Test Case 03

When compared to the top 10 similar businesses in Toronto, she moved from the bottom of the list to third place.

 

Manage Your Clinic Facebook Promotion
Pages To Watch

Your organization has a website, has probably been building an email list for years, has set up an account on one or more social media platforms, and may even have a blog. But you probably doubt – or at least wonder – if you’ve developed and implemented a strong approach to engaging with key stakeholders via social and digital technologies. And perhaps more importantly, you’re unsure what you should do to expand and enhance your efforts without creating undue financial and other resource burdens.

You may have similar questions about the digital tools and technologies you’re leveraging internally. Is email usage as effective as it could/should be? Are you using the best possible tools (and operational procedures) to enhance communication and collaboration among employees, as well as with partners and other external stakeholders?

A comprehensive and thorough Digital Engagement Audit, supplemented by concrete, pragmatic recommendations, can help. Customized to meet your objectives and circumstances, our Digital Engagement Audit services include a review and assessment of how your organization is leveraging social and digital platforms and tools, either externally or internally (or both). In addition to identifying strengths and weaknesses, the resulting audit report can include a roadmap of potential improvements and future enhancements that can be made over both the short and longer terms.

Services and Fees

An Externally-focused Digital Engagement Audit typically includes:

  • Conducting a high-level formal review of current digital presences and activity, including website(s), email, social media and other digital platforms and channels
  • Assessing how the organization is leveraging and/or accommodating mobile technology, as well as digital engagement and management tools
  • Documenting strengths and weaknesses of current engagement
  • Reviewing how the organization and its brand(s) are represented in cyberspace
  • Identifying additional channels and tools that could be leveraged, as well as other growth opportunities

An Internally-focused Digital Engagement Audit typically includes:

  • Conducting a high-level formal review of current digital activity and related operational procedures, including email, social intranet and other communication and collaboration platforms and tools
  • Assessing how the organization is leveraging and/or accommodating mobile technology, as well as cloud-based platforms and tools
  • Documenting strengths and weaknesses of current usage and procedures
  • Identifying additional platforms and tools that could be leveraged, as well as other growth opportunities

Fees are usually specified as fixed rates based on the complexity of an organization’s current digital engagement and the scope of the review. Once the terms are agreed upon, an externally-focused Digital Engagement Audit can be completed very quickly, usually in one to two weeks. Internally-focused audits may take a bit longer. The fee typically includes an audit report, detailed findings and client debrief.

Digital Engagement Benchmarking Assessments. In addition to uncertainty about the quality and effectiveness of their externally-focused digital engagement efforts from a best practices perspective, many organizations are also unaware of how their efforts compare to their peers and/or competitors – specifically, What platforms are they leveraging and how? What kinds of followership and engagement are they getting? What are they doing that we should be doing? What are we doing that we shouldn’t?

A Digital Engagement Benchmarking Assessment can help address these questions and more. It can identify how your organization compares to peers and competitors both in cyberspace in general and social media channels in particular. It can identify best practice approaches you can employ, as well as worst practices to avoid. It can identify both risks and opportunities for the organization as a whole, not just in terms of its digital engagement. And it can provide the foundation for developing a plan of action for continuous improvement.

Digital Engagement Benchmarking Assessments can incorporate the following activities for a select group (3-6) of comparison organizations:

  • Conducting a high-level review of websites and social media accounts
  • Assessing how they are leveraging and/or accommodating mobile technology
  • Documenting strengths and weaknesses of their engagement and highlighting platforms that may be worth pursuing and practices that may be worth emulating
  • Reviewing how the organizations and their brand(s) are represented in cyberspace

Fees are usually specified as fixed rates based on the number of comparison organizations and the complexity of their digital engagement and footprints. Once the terms are agreed upon, Digital Engagement Benchmarking Assessments can be completed fairly quickly, usually in two to three weeks. The fee typically includes a summary report and recommendations, detailed findings and client debrief.

Although we’re in at least the third decade of the Internet Era and the second decade of the Social Era, the digital presence of many organizations has not evolved much beyond the early days of the World Wide Web. Specifically, for example:

  • Their brand identity is not digitally optimized.
  • The look and feel of their website harkens back to the mid-1990s, is too text heavy, and/or lacks modern features.
  • They may be relying on a web manager who must make all changes, thereby reducing the flexibility of the site’s design and limiting the ability of non-technical staff to make even the simplest site updates.
  • The website may not be optimized for mobile devices, there may be a blog that is not fully integrated with the main web presence, and they may have set up social media accounts that are either underutilized or poorly employed.

If this sounds like your organization, it’s time to upgrade your digital presence. We can help. Using an integrated, holistic approach that is both pragmatic and contextually relevant, our Digital Optimization and Enhancement services are customized to reflect your organization type, industry, and key stakeholders, as well as your goals and objectives and the availability and skill levels of both internal and external resources.

Services and Fees

Working with your team, as well as external vendors and service providers, we can enhance your digital identity, design and/or optimize your digital engagement ecosystem, and develop a marketing and communications strategy and related tactical plan(s) that can best achieve your goals and objectives. We do this by:

  • Deploying the latest tools and technologies
  • Emphasizing comprehensive engagement rather than just marketing
  • Developing an integrated set of relationships and communication flows among various platforms and tools
  • Creating and deploying realistic content management and digital engagement activities that are easy to maintain

If we have already conducted a Digital Audit and/or Benchmarking Assessment, and/or provided Strategic and Tactical Guidance, the outcomes of those efforts will serve as the starting point and will reduce the scope and length of the project. Project activities can include:

  • Creating and/or updating the organization’s digital brand identity
  • Creating and/or updating websites using a content management system, including the incorporation of custom themes, widgets, and plugins (see our Website Development and Website Maintenance and Hosting services for more details)
  • Creating and/or updating the digital engagement ecosystem
  • Developing a marketing and communications strategy and related tactical plans, including content management and scheduling processes
  • Providing staff with training to ensure they have the necessary knowledge and skills to maintain various social and digital properties efficiently and effectively

For clients that use external service providers for website design/management, marketing, and/or communications, we can provide project management services to coordinate activities and ensure all changes are well integrated and optimized. We can also provide ongoing digital ecosystem management services (i.e., Digital Engagement Process Outsourcing or DEPO), including developing content, for organizations that lack internal expertise/resources.

Fees are usually specified as fixed rates based on the scope and complexity of the project. Retainers are also available for digital ecosystem management and/or ongoing advice and counsel. Travel reimbursement is expected for out-of-town engagements; however, most services can be provided remotely.

This service can be provided independently or in conjunction with our Business Development and/or other services defined above.

Optimizing Marketing and Communications for the Digital Era

As the Digital Era continues to progress, the effective use of social and digital technologies is increasingly critical to the ability of many organizations to achieve their branding, marketing, communications, public relations, and/or sales goals. Websites must be current, well designed, mobile responsive, and optimized for search. They should be dynamic and content rich, and part of a larger digital ecosystem by which an organization regularly engages with a wide range of current and prospective customers and other stakeholders.

In addition, because social and digital technologies are ever-changing, an organization’s digital engagement strategy and tactics must constantly adapt to new opportunities and challenges and evolving best practices. The continuous improvement demands are, in a word, relentless – and for organization leaders with low levels of technological sophistication, they can often be daunting, if not completely overwhelming.

We can help. Our Social and Digital Engagement services range from small-scale tactical projects to large-scale digital transformation initiatives. Working independently, with your team, and/or with external service providers, we provide both direct services and “over-the-shoulder” consulting, with project-based, retainer and hourly fees.

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Our office is 100% renewable green energy powered using a combination of wind, solar, and wave power.

Our servers are 100% renewable green energy powered using a combination of wind, solar, and waterfall.